Erin Bury
The inaugural episode of Trailblaze features Erin Bury, co-founder and CEO at estate planning startup Willful. Erin and Anthony discuss work-life balance (including running a startup as a married couple), sustaining a thriving business during the pandemic (and how Willful gave back by donating hundreds of thousands of dollars in wills for frontline healthcare workers), and the struggles of securing startup funding in Canada. Erin continues to trailblaze by simplifying and digitizing wills for all Canadians, while supporting important causes.
Recorded February 2022
About the guest
Named one of Bay St. Bull’s Women of the Year, Erin Bury is one of Canada’s top female entrepreneurs, an active startup advisor, and a former marketer and technology journalist. Erin is the co-founder and CEO at online estate planning platform Willful, where she drives the company’s mission to make it easier for Canadians to prepare for and deal with death in a digital age. Willful has been named one of the Power 50 companies by Bay St. Bull (now Glory Professional), and Erin secured a deal for the company on TV’s Dragons’ Den in 2021. Erin advises multiple startups and is a board member for Save the Children Canada and the co-chair of the #Tech4SickKids initiative for SickKids Hospital.
Connect with Erin
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